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Experience the art of refined hair care with AUREA Anti-Hair Loss Shampoo, a luxurious Italian formulation designed to restore strength, density, and vitality to visibly thinning hair. More than a shampoo, it is a daily ritual of renewal — gently cleansing the scalp while reawakening weakened follicles and supporting natural growth from the root.
Infused with advanced peptides to fortify the hair structure, energizing caffeine to stimulate scalp microcirculation, and carefully selected botanical extracts to nourish and rebalance, this sophisticated formula works in harmony with your hair’s natural biology. Its rich yet lightweight texture glides effortlessly, creating a silky lather that purifies without stripping essential moisture.
With consistent use, hair feels noticeably stronger, fuller, and more resilient. Shedding appears reduced. Volume looks restored. Confidence returns.
Crafted in Italy and free from sulfates, silicones, and parabens, AUREA embodies clean luxury — where science, nature, and elegance unite to reveal healthier, more radiant hair with every wash.
• Peptide Complex
Helps strengthen weakened follicles, reinforce hair structure, and reduce breakage from root to tip.
• Caffeine
Stimulates scalp microcirculation and energizes hair follicles, supporting healthier growth cycles.
• Serenoa Repens (Saw Palmetto) Extract
Helps reduce hair shedding associated with hormonal factors by supporting scalp balance.
• Arginine
An amino acid that improves blood flow to the scalp and supports stronger hair fiber formation.
• Niacinamide (Vitamin B3)
Enhances scalp barrier function, regulates oil production, and promotes a healthier follicular environment.
• Panthenol (Pro-Vitamin B5)
Improves hair elasticity, thickness appearance, and moisture retention.
• Ginseng Root Extract
Revitalizes the scalp and supports hair vitality.
• Rosemary Extract
Naturally stimulates and helps improve hair density appearance.
• Plant-Derived Mild Surfactants (Coconut-Based)
Provide gentle cleansing without stripping natural oils.
Sulfate-Free
Silicone-Free
Paraben-Free
Mineral Oil-Free
Dermatologically Tested
Suitable for frequent use
Made in Italy
Experience the art of refined hair care with AUREA Anti-Hair Loss Shampoo, a luxurious Italian formulation designed to restore strength, density, and vitality to visibly thinning hair. More than a shampoo, it is a daily ritual of renewal — gently cleansing the scalp while reawakening weakened follicles and supporting natural growth from the root.
Infused with advanced peptides to fortify the hair structure, energizing caffeine to stimulate scalp microcirculation, and carefully selected botanical extracts to nourish and rebalance, this sophisticated formula works in harmony with your hair’s natural biology. Its rich yet lightweight texture glides effortlessly, creating a silky lather that purifies without stripping essential moisture.
With consistent use, hair feels noticeably stronger, fuller, and more resilient. Shedding appears reduced. Volume looks restored. Confidence returns.
Crafted in Italy and free from sulfates, silicones, and parabens, AUREA embodies clean luxury — where science, nature, and elegance unite to reveal healthier, more radiant hair with every wash.
• Peptide Complex
Helps strengthen weakened follicles, reinforce hair structure, and reduce breakage from root to tip.
• Caffeine
Stimulates scalp microcirculation and energizes hair follicles, supporting healthier growth cycles.
• Serenoa Repens (Saw Palmetto) Extract
Helps reduce hair shedding associated with hormonal factors by supporting scalp balance.
• Arginine
An amino acid that improves blood flow to the scalp and supports stronger hair fiber formation.
• Niacinamide (Vitamin B3)
Enhances scalp barrier function, regulates oil production, and promotes a healthier follicular environment.
• Panthenol (Pro-Vitamin B5)
Improves hair elasticity, thickness appearance, and moisture retention.
• Ginseng Root Extract
Revitalizes the scalp and supports hair vitality.
• Rosemary Extract
Naturally stimulates and helps improve hair density appearance.
• Plant-Derived Mild Surfactants (Coconut-Based)
Provide gentle cleansing without stripping natural oils.
Sulfate-Free
Silicone-Free
Paraben-Free
Mineral Oil-Free
Dermatologically Tested
Suitable for frequent use
Made in Italy